If you are a small business owner or an entrepreneur ready to start a new venture, you’ve heard all the opinions about whether to share your secrets and your uniqueness with the business community you are part of. On the one hand, the opinion seems to be that you should not give away what your customers and stakeholders should be buying from you. On the other hand, sharing with your customers and stakeholders creates a connection from which they can really understand your expertise and what you have to offer them. Based on my experience, I reside in the camp that advocates sharing with your business community.
Years ago, I worked for a manager in a large corporation who was very competent at managing his groups but he seemed to lag behind in some of the latest trends and topics of business that set innovative companies apart from the also-rans.